How to Turn One Idea into Five Strategic Content Pieces

Stop chasing new ideas. Start multiplying what already works.

Gavin Kemp
May 05, 2025

Where we help business coaches turn content chaos into conversion systems—so they can attract clients without selling their soul to social media.

Where We Are in the Series

It’s not the algorithm. It’s not the platform. It’s not even the content schedule.
It’s the pressure to reinvent yourself every single day.

Most coaches don’t just feel behind.
They feel like they’re being asked to invent a new idea… before they’ve had time to finish the last one.

That’s not a system.

That’s survival.

Here’s the truth:
You don’t need more ideas.
You need more leverage.

At TB5, we help coaches build a repeatable system:
→ One strong idea
→ Five strategic assets
→ One week of consistent, conversion-ready content

Let’s break it down:

Tell a deeper story.
Teach a core principle.
Build authority and trust over time.

This is your weekly conversion engine.

It’s where your real voice lives.

Pull a single moment from the newsletter.
Tell it in 200 words.
Make it emotional, human, and resonant.

This is what creates memory.

Break a common belief your ideal client holds.
Root it in the insight from your newsletter.
This is what makes people stop scrolling.

Name the transformation.
Show what life looked like before the system, and after.
This is what builds trust.

Invite the right people to go deeper.
Ask them to subscribe, reply, or book.
This is what turns content into clients.

When you repurpose deliberately, you stop playing catch-up. You stop second-guessing every post. You stop writing in isolation.

You move from output to ownership.

This system isn’t about volume.
It’s about strategic rhythm.
And rhythm is what builds belief over time.

What’s one insight you know your audience needs to hear?
Write it out in 1–2 paragraphs.

Then ask:
→ What’s the story behind it?
→ What myth does it challenge?
→ What transformation does it create?
→ What action does it invite?

You now have five angles.
You don’t need to write more.
You just need to write smarter.

You’ll see what this looks like in real life.
One coach. One system.
Double the revenue in half the time.

This is what we do at TB5 Publishing.

We turn your voice into a structured content system that attracts, nurtures, and converts the right clients, without overwhelm.

📅 Book a free strategy call → Schedule a Meeting.

Or just reply with “Content System”—and we’ll get to work.

Talk soon,

Gavin

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