Hello,
I'm Gav, and I help fractional executives build content systems that protect their pipelines while they deliver for clients.
As an ex-Fractional ERP PM, I used to fall into the LinkedIn trap most fractionals fall into.
‘I posted daily for six months. My engagement was up 400%. I was getting loads of comments and connections. But zero inquiries from people who could actually hire me.’
‘The people liking my posts are other fractionals, consultants, and coaches. The CEOs I wanted to work with? Radio silence.’
Here's the harsh reality.
LinkedIn advice is written by people building audiences to sell courses, coaching programmes, and information products. They need thousands of followers to make their business model work.
But you're not trying to sell a £297 course to 500 people. You're trying to build trust with 10-20 senior executives who might invest £100k+ in your expertise.
Completely different business model. A completely different strategy is required.
What Happens When Fractionals Follow Influencer Playbooks
You start posting daily because ‘consistency is key.’ You chase engagement because ‘the algorithm rewards interaction.’ You create hooks and frameworks because ‘that's what performs.’
The result? You sound like every other content creator trying to build a following.
Senior executives don't want to follow another LinkedIn influencer. They want to work with someone who understands their specific challenges and has a proven approach to solving them.
Daily posting signals you have more time for content creation than client work.
The Professional Credibility Gap
Here’s what a LinkedIn post genuinely communicates to your ideal clients.
Daily posting suggests you're not busy with high-value client work. Fractional executives billing £1,500+ per day don't have time for daily content creation.
Engagement hunting positions you as someone chasing attention rather than solving problems. Senior executives don't hire attention-seekers.
Generic business frameworks make you sound like an educator, not an operator. Your ideal clients need operational depth, not motivational insights.
The content that gets the most likes is rarely the content that gets you hired.
The Audience Mismatch Problem
When fractional professionals follow general LinkedIn advice, they optimise for metrics that actively undermine their credibility.
High engagement from other fractionals who can't hire you but love to comment on your posts about ‘leadership lessons.’
Thousands of connections with consultants, coaches, and service providers who are selling, not buying.
Viral posts about productivity tips that attract junior employees who want to learn from you, not senior decision-makers.
You end up visible to the wrong people and invisible to the right ones.
Why Senior Executives Don't Engage With Daily Posters
CEOs and senior executives don't have time to scroll LinkedIn looking for insights. When they do use the platform, they're:
Researching specific solutions to immediate problems, not consuming general business content.
Looking for operational credibility, not motivational messages or productivity tips.
Seeking proven expertise in their industry or functional area, not generic leadership advice.
Evaluating potential hires based on results and approach, not social media presence.
Your daily posts about ‘5 lessons from my leadership journey’ aren't reaching the CFO who needs financial transformation expertise.
The more you post generic business content, the less authoritative you appear to senior executives. Each motivational quote or productivity tip distances you from serious operational work.
Your LinkedIn feed becomes your professional reputation. If it's full of general business advice, you'll be perceived as a general business advisor, not a specialist fractional executive.
The fractionals who attract senior clients consistently aren't posting more or getting more engagement.
They're creating strategic content that speaks directly to their ideal clients' real challenges.
What Actually Works for Fractional Executive Visibility
Instead of daily posting, the fractional executives who never scramble for clients use systematic trust-building that works whether they're billing 40 hours a week or zero.
Targeted newsletter content that goes directly to the 200-300 senior executives who can hire you, demonstrating your thinking without competing for algorithmic attention.
Email sequences that warm new contacts automatically, showing your systematic approach without requiring daily manual effort.
Strategic LinkedIn usage that drives qualified prospects to your newsletter, not random engagement from people who can't afford your services.
What is the difference between influence and authority? Influence is about reach, authority is about depth.
Your Next Step
If you recognise this pattern, if you've been posting daily but attracting the wrong audience, you're not alone.
The fractionals who eliminate this problem don't abandon LinkedIn. They stop treating it like a personal brand platform and start using it as a professional relationship tool.
Want to see precisely how this systematic approach works? Get the complete 5-day Email Executive Briefing on Pipeline Protection. It shows you how to build authority with the right audience instead of influence with the wrong one, including the infrastructure, the process, and what it costs to implement systematically.
Get the Pipeline Protection Email Executive Briefing here.
Because the best fractional executives shouldn't have to choose between professional credibility and market visibility.
P.S. The most dangerous advice in fractional work isn't about pricing or positioning. It's about following visibility strategies designed for entirely different business models.