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Why Your Social Media Audience Isn’t Converting (And What to Do Instead)
Why likes, comments, and engagement don’t translate to paying clients—and the system that does.
Gavin Kemp
March 24, 2025
Hello,
This is where we go beyond insights and into execution. Every week, we break down proven systems, case studies, and frameworks that help business coaches consistently attract high-ticket clients—without the frustration of social media algorithms or cold outreach.
Where We Are in the Series:
Week 1: Why Business Coaches Struggle to Get Clients (And The 3-Part Fix)
Week 2: Why Newsletters Attract Clients More Effectively Than Social Media (You Are Here)
Week 3: How to Create a Newsletter That Converts Readers into Paying Clients
Week 4: How to Run Your Newsletter Without It Taking Over Your Life
Most coaches assume that social media = visibility = clients.
It makes sense—if people engage with your content, shouldn’t that lead to sales?
But the reality is very different.
Many business coaches find themselves in this cycle:
They post consistently on LinkedIn.
They get likes, comments, and even messages.
But when they make an offer—silence.
Engagement does not equal conversions.
Here’s why:
Social media is great for awareness—but terrible for conversions.
There are three key reasons why coaches struggle to get clients from social media alone:
1. The Attention Span Problem
Social media is designed for scrolling, not deep engagement.
Your best posts get attention for a few hours at most—then they disappear into the algorithm.
Even if someone is interested in working with you, they’ll likely forget about you within a few days unless you stay in their feed constantly.
A newsletter, on the other hand, lands directly in their inbox—where it stays until they’re ready to read.
Coaches spend months building an audience—but an audience isn’t the same as authority.
A social media follower might think:
"This person gives great advice."
But that doesn’t mean:
"I trust them enough to invest thousands in coaching."
Trust isn’t built through sporadic posts—it’s built through consistent, structured content that deepens the relationship over time.
This is why newsletters work better.
When someone chooses to receive your emails, they’re making a commitment to hear from you regularly.
Over time, that familiarity turns into trust, and trust turns into sales.
3. The Sales Problem
Social media trains people to consume free content—but it doesn’t guide them to take action.
This is where most coaches struggle.
They teach, inspire, and engage on LinkedIn, but when they try to make an offer…Their audience isn’t conditioned to buy.
A newsletter, on the other hand, is a structured sales funnel.
It moves people from discovery to trust to investment in a way that social media simply can’t.
Case Study: How a Coach Stopped Posting & Started Signing Clients
Meet James.
James was a business coach with 10,000 LinkedIn followers. He posted five times a week and was seen as an expert.
But there was a problem—his engagement wasn’t translating into clients.
When he made an offer, people would:
Say they loved his content—but not buy.
Ignore his sales posts entirely.
Stay in his audience but never take action.
So James made a shift.
Instead of trying to convert followers directly from LinkedIn, he moved them into a structured newsletter system.
Here’s what changed:
He stopped posting five times a week and started focusing on one strong weekly post that led to his newsletter.
He built a simple email sequence that introduced his method and guided subscribers toward a coaching call.
Within three months, he doubled his client base—with less effort than he was putting into LinkedIn before.
What happened?
James’ newsletter created a clear path for potential clients—one that LinkedIn alone couldn’t provide.
Your Next Step: Shift from Content Creation to Client Conversion
If you’re constantly posting, engaging, and hoping for sales—but not seeing results—ask yourself:
Do I have a clear system that moves social media followers into my world?
Do I own my audience, or am I at the mercy of an algorithm?
Am I nurturing potential clients over time, or expecting them to buy after seeing a few posts?
If your answer to these questions isn’t clear, next week’s newsletter will fix that.
Coming Next Week: How to Create a Newsletter That Converts Readers into Clients
We’ll cover:
The three key sections every high-converting coaching newsletter needs.
How to blend storytelling, authority, and calls to action for maximum impact.
Why most newsletters fail to convert—and how to fix it.
If you’ve ever wondered what to write in your emails or how to structure them for sales, don’t miss it.
Want This System Built for You?
If you’re ready to stop chasing clients and start attracting them with a structured system, I build premium newsletters for business coaches—so you don’t have to.
📅 Book a free strategy call → Schedule a Meeting.
Or just hit reply and tell me: What’s your biggest struggle with getting coaching clients?
Talk soon,
Gavin
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